ROLES
Branding & Design Specialist
(January 2020 - january 2021)
Content Development Specialist
(January 2019 - January 2020)
B2C e-Commerce Specialist
(March 2018 - January 2019)
Project Executive
(April 2017 - March 2018)
Brand Activation Executive
(April 2016 - MAY 2017)
Various collaborating events including:
Formula 1 (partnership with Ferrari) Design - 2018, 2019 & 2020 (cancelled-COVID). All invitations & website graphics & suite design (2000+ people).
Melbourne Cup / Birdcage suite - 2019. public invitations & graphics.
PHILIP MORRIS INTERNATIONAL 2016-2021
I know what you’re thinking - cigarettes? I internally battled with this a lot, eventually telling PMI i wasn’t interested in anything around Cigarettes. What else was there left for me to do? Over 5 years & multiple roles, I almost had nothing to do with cigarettes, rather THE Reduced risk products, getting people to switch & legalising them in australia. after seeing the science & realising how much of a challenge lay ahead, i was drawn to throwing myself into the deep end.
SOME NOTABLE ACCOMPLISHMENTS:
‘UNSMOKE’ National Campaign - AUS/NZ 2019-2021 - Designer (first time in-house) INCLUDING WEBSITE DESIGN, VIDEO CONTENT (SHOT & EDITED).
Social Media channels AUS & NZ (OVER 1 million FOLLOWERS)
Digital activation, Instore activations, PRINT CAMPAIGN & METCASH Conference Displays.
Equal Salary Certification Digital Campaign (featured on news.com.au) & accompanying campaign / assets.
Built the first B2C e-commerce site with all logistical partners.
Various RRP Trade materials 2018-2021.
Exclusive agreements across 50+ hospitality venues, including Jimmy Brings, Tipple & BP convenience.
Inkompass design & materials 2019 & 2020.
Worked with national hospitality committee, Adelaide Fringe, Royal Croquet Club, St Jeromes Laneway Festival, MOTOGP.
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